Upcoming event: How to Get Your Story Noticed with Anna Heim, Freelance Reporter at TechCrunch
Date: Wednesday 25 March
Time: 2 PM GMT / 9 AM ET
The European tech scene has never been louder, so breaking through the noise is harder than ever. This has meant that the rules of effective storytelling are shifting as fast as the technology itself.
Founders and comms professionals need to understand what makes a story stand out to journalists.
That’s why TFD is sitting down with Anna Heim, Freelance Reporter at TechCrunch. During this LinkedIn Live webinar, we will explore what truly makes a tech story land, what catches a journalist’s attention, how startups can create story-worthy moments, and where the future of tech storytelling is headed.
Register here (link) to watch live and gain access to the recording.
Key discussion points
- How the European tech media landscape is evolving and what that means for storytellers.
- What makes a funding announcement or startup story genuinely newsworthy.
- How to find strong editorial angles when you don’t have “big news” to share.
- The dos and don’ts of pitching tech journalists (including what instantly gets ignored).
- How comms and PR teams can make journalists’ jobs easier and earn lasting relationships.
- What makes a standout media interview.
- The evolving role of AI in reporting, pitching, and content creation.
Featured speakers
Anna Heim - Freelance Reporter, TechCrunch
Anna Heim is a writer and editorial consultant. As a freelance reporter at TechCrunch since 2021, she has covered a large range of startup-related topics, including AI, fintech & insurtech, SaaS & pricing, and global venture capital trends. Currently, her reporting focuses on Europe’s most interesting startup stories. Anna has moderated panels and conducted onstage interviews at industry events of all sizes, including major tech conferences such as TechCrunch Disrupt, 4YFN, South Summit, TNW Conference, and VivaTech.
Katie Finn - Director, TFD - Think Feel Do
Katie is a highly experienced B2B tech PR director with a passion for bringing complex tech propositions to life. She has led impactful communications campaigns for industry giants and innovative startups alike.