Developers
Developer Tech PR
Developers don't respond to marketing spin. They demand technical credibility, authentic expertise, and proof you understand their world. Marketing fluff doesn't work. Credibility is the only currency that matters.
Traditional B2B PR fails with technical audiences. You need a partner who speaks their language and has the track record to prove it.
We specialise in communications programmes that earn developer trust rather than trying to 'sell' to them. We help you translate complex technical stacks (such as APIs, SDKs, cloud infrastructure, and DevTools) into narratives that resonate with CTOs, developers, and users.
With a combined 30 years of developer tech PR and comms experience in our team, we bridge the gap between technical innovation and commercial success. Our team has experience driving impactful comms programmes for brands including Stack Overflow, Sonatype, Adaptavist, QT, and Acquia, giving us extensive insight into the developer landscape and what it takes to get cut through. We go beyond just pitching to the media and help you build genuine connections with the communities that define your success.
Our Developer Tech Expertise
We understand that modern developer technology is built on community, interoperability, and trust. We craft strategies that respect the intelligence of your audience.
Deep tech pedigree: We have a proven track record of helping companies break into technical markets and amplify their voice within the community.
Proven results: Our approach is proactive and creative, which is why we received a 97% NPS score in our latest client survey.
Global reach: We support clients across the UK, EU, North America, and APAC, ensuring your technical story lands in the right time zone and context.
Our Developer Tech PR Services:
Strategic Communications & DevRel Support
Winning share-of-mind in the developer ecosystem requires more than just press releases.
We develop messaging frameworks that balance technical precision with business value.
We align your PR strategy with Developer Relations (DevRel) goals to foster community growth and adoption.
We manage product launches, funding announcements, thought leadership campaigns, media interviews, and strategic pivots with clarity and impact.
Technical Content Development
Developers demand value, not noise. We craft content that respects their time.
Our team creates technical content, including whitepapers, survey research, engineering case studies, and thought leadership articles.
We support your technical blog strategy, ensuring content is optimised for search but written for humans.
We handle executive ghostwriting that positions your founders as true technical visionaries.
Analyst Relations
The developer landscape is heavily influenced by key analysts who shape buying decisions.
We help you build strategic relationships with major analyst firms (Gartner, Forrester) and developer-centric niche analysts (RedMonk, GigaOm.)
We prepare you for briefings to ensure your position in the market is understood and validated.
Community & Digital PR
Your reputation lives on Stack Overflow, Reddit, and X (Twitter).
We shape your presence, build your community on social platforms, and engage with the influencers who drive technical conversations.
We connect you with the newsletters, podcasts, and forums where developers actually hang out.
Events & Hackathons
We amplify your presence at the events that matter, like AWS re:Invent and localised developer meetups.
We manage media engagement on-site to maximise the impact of your presence.
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“TFD helped amplify our expertise in this space and give something back to the industry by providing both verified insights and practical advice. Their strategic guidance was instrumental in driving media engagement and long-term brand value on a topic that was not only timely, but close to the heart of what we’re trying to achieve at Adaptavist.”
Developer tech insights
Case study: Uncovering the Real Impact of the CrowdStrike Outage
Essay: Rethinking the cost of open-source software | Bruce Perens
Blog: How to build a Reddit strategy as a B2B brand
Connect
Ready to scale your developer reach? Contact us to discuss how we can elevate your developer communications.
To mark a decade of TFD, we’re spotlighting ten of the most dynamic and disruptive areas of technology.
To mark a decade of TFD, we’re spotlighting ten of the most dynamic and disruptive areas of technology.