Shaping AI Narratives: The Communicator's Responsibility in Ethical AI Storytelling

The risks, challenges and threat of AI is already a well-trodden area of discussion, but we’re still in the very early stages of adoption for this comparatively new technology. As professional communicators - journalists, copywriters, PR professionals, influencers - we are often the mouthpiece for championing new technologies, and their usage. Thus, we have an onus of responsibility to ensure we understand the vast ethical considerations when it comes to AI, and are communicating them appropriately. Join us for an insightful discussion on April 2nd at 3:00pm BST/ 10:00am ET where we will explore the many different considerations when it comes to educating audiences, counselling clients, and better understanding the real-life impact of AI information.

Featured Speakers:

Jasper Hamill, Freelance Tech Journalist and Founder of new tech publication Machine. Jasper is an editor, copywriter, and PR & content consultant with more than two decades of experience in tech journalism. He has previously held positions at The Register, Metro, The Stack, and Forbes, and spent several years as a freelance writer. Most recently, he launched his own, publication with a clear ethos for ‘new’ and experimental journalism.
Susi O'Neill, Founder of EVA and expert on building trust in tech. Susi is a speaker, author and tech communications consultant who helps organisations grow sustainably by placing people at the core of tech adoption. She founded consultancy EVA in 2024 with the mission that technology won't transform your business, your people will.
Aled Lloyd Owen, Professor of Enterprise and Chief of Staff for Responsible AI UK. Aled is collaborating to deliver world-leading best practices for the design, evaluation, regulation and operation of AI systems for the good of people, society and the nation. He specialises in national security and wider public service applications for AI, and bridging the ‘communication gap’ between technical and policy practitioners.

Key Discussion Points will Include:

Bias in AI - and how they can perpetuate discriminatory outcomes
Equity in use - and the demographic inequity across AI use
Employment - AI will impact job roles, and why it’s important to be honest about how staff will be affected by it while implementing upskilling measures to ensure it doesn’t lead to layoffs
Cultural responsibility - why AI communication strategies are invaluable to the modern day cultural and organisational norms of the workplace

Exclusive Event: The Communicator's Responsibility in Ethical AI Storytelling