Exclusive Webinar
Artificial Intelligence: Cutting Through the Noise
Artificial Intelligence is the seminal technology of our time, reshaping businesses, society, and our personal lives in unprecedented ways.
Every sector and company is working towards developing AI strategies and solutions and aiming to secure media headlines touting their AI advancements. As the space rapidly develops, the bar for securing AI-focused stories continues to rise, as does scepticism from journalists and readers alike.
To assist our clients and other companies in navigating the AI media landscape, we are proud to announce our inaugural webinar; ‘Artificial Intelligence: Cutting Through The Noise’.
Chaired by TFD Director, Gemma Goatly, and taking place on Thursday 26th September at 2pm BST/9am ET, the hour-long session will feature experienced technology journalists Nick Huber and Joe Fay alongside TFD CEO and Founder, Stephanie Forrest, discussing how companies can best negotiate the technology media landscape and craft winning AI media strategies.
Key discussion points will include:
- What makes a standout AI story?
- What AI-related issues are journalists most interested in?
- How can companies find a unique angle in such a crowded conversation?
- What mistakes do companies make when communicating on AI?
- Advice for companies looking to promote their AI expertise
Featured speakers:
- Nick Huber, a senior freelance business journalist, content and media consultant. He specialises in writing about technology and has written for the BBC, the Financial Times, the Daily Telegraph, The Guardian and multiple trade publications.
- Joe Fay, technology and business journalist with over 30 years experience. Joe’s work has appeared in publications such as The Register, WTF is Cloud Native, The New Stack, Blocks and Files, DevClass, Computer Weekly, LeadDev, The Stack, and BBC Online.
- Stephanie Forrest, CEO & Founder, TFD. Stephanie founded TFD after working in technology for more than two decades in senior global marketing / communications roles for both start-ups as well as big tech brands.
- Gemma Goatly, Director, TFD. Gemma has worked in agency and in-house for global tech companies for over 20 years, advising senior stakeholders on marketing communications strategy and execution.