AI Collective

Who are we?

AI has the potential to change how we experience the world, and it’s already transforming industries. As the technology continues to drive innovation and remain at the forefront of global headlines, AI developers, investors, and businesses need strategic counsel to make their voices heard in a conversation that’s only growing louder and more complex.

At TFD, we spend a lot of time understanding AI’s possible applications, explaining the importance of AI across industries, how to talk about AI both internally and externally, and even how AI is shaping the way we communicate and what we communicate through (like the image of AI-generated art above).

In response to the rising demand for informed, strategic and impactful communications for AI, TFD formed The AI Collective – an expert practice dedicated to just how important AI will continue to be in the future, how to communicate AI’s intricacies to the media and public, and ensuring our clients’ voices are heard where they need to be on a global scale

We’ll be providing a series of conversations and insights here from our network covering everything from integrating AI into your business, how it’s being used today, and the latest information on what AI is going to look like in the future.

Exclusive Webinar: Cutting Through the AI Noise

Artificial Intelligence is a seminal technology of our time, reshaping businesses, society, and our personal lives in unprecedented ways.

On 26th September 2024, we hosted our inaugural webinar, 'Artificial Intelligence: Cutting Through The Noise', addressing how Artificial Intelligence is reshaping businesses, society, and our personal lives in unprecedented ways.

The hour-long session was chaired by TFD Director, Gemma Goatly, and featured insightful discussions with experienced technology journalists Nick Huber and Joe Fay, alongside TFD CEO and Founder, Stephanie Forrest. Our panel of experts explored how UK, European, and North American companies can best negotiate the technology media landscape and craft winning AI media strategies.

Missed the live event? Don't worry, we've captured all the key insights and takeaways in our comprehensive blog post. Find a link to the full summary below or watch a replay of the webinar here to learn about crafting effective AI media strategies and navigating the complex AI media landscape.

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