T/F/D recently worked with doppel on a notable and very successful crowdfunding campaign for their empathic wearable doppel. We caught up with Jack Hooper, the team’s mechanical engineer, for a recap of the project.
Elated…and knackered! It’s been a rollercoaster of a journey but we made it in the end.
Obviously hitting the goal, and then in the last day seeing us push past it so quickly. It was so exciting. We also had some amazing press – seeing the full page article in the Evening Standard and having Arianna Huffington write about us were particular highlights!
[Our] success was a contribution of a lot of factors, which all have a knock-on effect on each other. In the end Kickstarter was really a marketing campaign, and as a very small company with limited resources, we relied on social media and press coverage to get the word out there.
We could have gone down a more traditional funding route, but crowdfunding platforms are changing the game when it comes to bringing physical products to life. They are making it possible for hardware companies to act like software companies, to test the demand for their products in the real world.
Plan, plan, plan. Build your ‘crowd’ before you start, and get as much press coverage as possible set up in advance. These two things can take months. Also make sure you have a schedule of events and outputs during the campaign – especially for the middle lull.
Delivering to our Kickstarter backers! We have proven that people want doppel, now we need to prove that we can deliver it.