Swedish start-up Pins Collective had a vision to create a world first: an expressive digital pin allowing users to create, share and wear images and animations via a connected smartphone. We provided multi-regional marketing and PR support for its 30 day Kickstarter campaign, aiming to raise $75,000 towards product development and bringing the wearable to market.
|Think:||our crowdfunding experience allowed us to create a tailored marketing and PR strategy, designed to have maximum impact|
|Feel:||we focused on media outreach across tech, design and lifestyle sectors within target markets, as well as pay-per-click, social media and content marketing|
|Do:||120+ pieces of coverage reaching further territories than planned, in turn generating hype amongst the intended audience|
The campaign was 100% funded within two weeks of launch, with $102,066 raised overall from over 1,000 backers.
Contact us to find out more about the project, and how we can help you.