Strategic marketing & PR consultancy, working with agile, innovative and disruptive clients.

HowTheLightGetsIn: Festival

Gearing up for a top festival:

Hosted and curated by the Institute of Arts and Ideas (IAI), HowTheLightGetsIn is the world’s largest philosophy and music festival, taking place in Hay on Wye. We were asked to provide strategy and support for the 2016 festival across marketing and PR.

Think:                 we worked in-house with the festival team at their HQ, ensuring that our strategy was flexible and constantly in sync with the festival objectives
Feel:  we focused on media partnerships and social media to reach the festival’s target audience
Do:                 we created a strong buzz around the festival, with 50+ pieces of coverage secured from key media and curated Instagram content amassing approx. 5,500 new followers

The result? #HowTheLightGetsIn2016 saw the highest volume of ticket sales and attendance in its eight-year history.

HowTheLightGetsIn: Press Coverage

Contact us to find out more, and how we can help you.


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