A renowned cosmetic doctor for more than 11 years, Dr Terry was looking to refresh her branding and communications strategy to reflect her strong personality and work ethic. We were asked to manage the project.
|Think:||following high-level industry research, we created a brand strategy including a new website, as well as social media guidelines|
|Feel:||to resonate with Terry’s audience, we ensured that all aspects of the rebrand captured her personality, right down to the colour palettes|
|Do:||we project managed the rebrand in time for a summer release, coinciding with Terry’s press events with The Body Shop as their global skincare ambassador|
The rebrand generated strong positive feedback from Dr Terry’s clients, with a notable increase in followers and engagement. We were asked to continue managing social media communications and a strategy on an ongoing basis.
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