doppel is an innovative wearable device, creating a rhythmic pulse that users control — enabling them to feel alert or calm, depending on the desired effect. We provided UK PR support for a 30 day Kickstarter campaign, aiming to raise £100,000 to bring doppel to life.
|Think:||we helped the team craft doppel brand messaging, ran a media training workshop and created a tailored PR strategy|
|Feel:||we targeted tech, lifestyle and national media, as well as key influencers in areas such as digital health|
|Do:||across the campaign, 100 pieces of coverage were generated in press and blogs. On social media doppel saw 2,400 mentions, with a reach of 607,000|
The campaign raised £111,194 overall, from more than 800 backers.
Contact us to find out more about the project, and how we can help you.