Strategic marketing & PR consultancy, working with agile, innovative and disruptive clients.
advantageSPRING: We Have a Deal

advantageSPRING

Negotiating the news agenda with Natalie Reynolds

Founder & CEO of advantageSPRING, Natalie Reynolds supports and advises clients globally on negotiation strategy. As Brexit began to dominate the news, we saw an opportunity to profile Natalie and own the negotiation agenda.

Think:           we helped Natalie refine her brand messaging and LinkedIn content strategy, which directly led to broadcast coverage from CNBC
Feel:            we ensured the right media were targeted, securing further coverage in City AM, Forbes, BBC Radio 4 Woman’s Hour and LBC Radio
Do:               in just over a week, more than 11.5m impressions were generated as a result of the top tier coverage secured

Following the media exposure there was a rise in business enquiries, new relationships with key media and influencers and increased sales of Natalie’s book We Have a Deal on Amazon – storming the bestseller charts at positions one, two and six! Further coverage was also secured, including BBC Radio 4 and BBC Radio 5 Live, accounting for 17m+ impressions.

advantageSPRING: Press Coverage

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advantageSPRING: We Have a Deal

advantageSPRING - When Brexit began to dominate the news, we saw an opportunity to profile advantageSPRING CEO Natalie Reynolds and own the negotiation agenda.

Read more...