The first page of a google search is the Holy Grail for anyone trying to boost the popularity of their product or service. As a consumer searching the internet for a product or service, we rarely go past page one. Research shows that 91.5% of searchers will only click on the first page and with 90% of clicks on the first page being organic links, it is essential to ensure your organic SEO is constantly being improved and updated. Here are T/F/D’s top key points to improve your organic SEO.
1.) Relevant keywords
Keywords are the seeds that encourage the growth of your organic SEO. However they must be relevant and written for people not bots. Get into the mind of the searcher, think and use words the consumer would use themselves. This ensures that the content can be reached by the correct target market. Avoid highly searched words and aim for quality rather than quantity. Negative keywords help specify the direction of the searcher and minimises the chances of being on a irrelevant page search.
2.) Meta tags and Title
The meta tag description and title are key parts to optimising your organic SEO. These are both embedded messages that are captured and used by the search engine to present the specific webpage. Your title (the name of the business, e.g. ‘T/F/D’) must be relevant to your services or product displayed on your web page. The meta tag is the description that reinforces the title (e.g. ‘About T/F/D. We are a strategic marketing and PR consultancy’)
3.) Image optimization
It is important to use images and media that are relevant to the content of your website. Your images must be of a good quality. They should be rotated correctly, large enough to view on multiple devices, but not too large that it slows down the loading of the webpage. Give your images a name, ‘image 1’ isn’t specific or relevant to any content. Treat your image names as your relevant keywords. ‘Alt tag’ every image. For example, if you had a picture of pink lemons on your website, the source code of that alt tag would be “alt=”2017 pink lemons”>”
3.) Content Marketing
By creating quality content you can improve your organic SEO with the use of ‘backlinks’, these are links from another website to your page. Content with 2000-2500 words is more likely to generate organic traffic then content under 2000 words. If another website believes your content is relevant and of a high quality, there is a possibility of it be used as a source of information on their website. This will be linked back to you via their website.
4.) Social media
Social media is a given in our daily lives. Using social media can help you promote your site and business. It aids you to reach a bigger audience. Creating an Instagram, Twitter or Facebook page for your company can develop long lasting relationships between your business and customers. Social media will allow you to message and respond to customer feedback. It will also help understand more about how your audience uses language e.g. keywords.
5.) Optimising the visibility of your page
Mobiles are an essential tool for daily life. Making your page mobile and tablet friendly allows more users to click onto your web page. Google reported that 58% of searches are now done by mobile devices. With the fast growth of internet searches it is always good to keep an eye on the latest trends.
6.) Web analytics
The key to improving your organic SEO is by using web analytics tools, for example google analytics. Monitoring and analysing the activity and behaviour of the viewers on your website is extremely beneficial. This information provides you with real information and data on user experience. Showing you how they came to your website, what they look at and how long they stay. This allows you to have an insight on your business and an idea of what needs improving.
7.) Set goals
Stay up to date, set yourself goals and keep an eye on changes. Find inspiration from other websites to see what yours is missing. Stick to a routine of continuously measuring progress, adjusting and tracking your work.
After following these tips, you will start to see an improvement of your organic SEO. You can then start converting your website visitors into customers.
“Google’s mission is to organise the world’s information and make it universally accessible and useful”- Google 1998
By Kristina Antoniou