Tips for Female Entrepreneurs on #InternationalWomensDay - As apart of #InternationalWomensDay we asked our CEO Stephanie Forrest, what her insights are for women starting a business. International Women’s Day, originally called International Working Women’s Day, is celebrated on March 8 every year The focus of the day is to celebrate respect, appreciation and love towards women for their economic, political and social achievements. About […]
Taylor Bennett Foundation - Talk with The Future Comms Leaders Last Friday we welcomed a talented group of graduates from The Taylor Bennett Foundation to the T/F/D office at Soho Works. The Taylor Bennett Foundation is an award-winning hands-on PR training programme that supports BAME graduates in their pursuit of a career in communications. Over 10 weeks the trainees […]
Kristina’s seven top tips to improving your Organic SEO - The first page of a google search is the Holy Grail for anyone trying to boost the popularity of their product or service. As a consumer searching the internet for a product or service, we rarely go past page one. Research shows that 91.5% of searchers will only click on the first page and with 90% […]
Precilia’s Guide to Social Media Content - What do I mean by Social Media Content? Content is the information and ideas you share on social media platforms. This can be, for example an Instagram post about what you had to eat for dinner last night or a 140 character tweet on Twitter about your awful journey to work. Establish your target […]
How to maximise your chances of crowdfunding success — part 2 - So, you’ve decided to crowdfund — this is where the fun begins!
How to maximise your chances of crowdfunding success — part 1 - Crowdfunding is never an easy feat. Before deciding to embark on a campaign, it's important to make sure you understand the industry landscape beforehand.
State of the Net: Digital Conference - State of the Net is an annual conference taking place in Italy, that debates the Internet and its ongoing impact globally on society. We were asked to provide marketing and communications support for the 2016 event.
doppel: Kickstarter campaign - We provided UK PR support for a 30 day Kickstarter campaign, aiming to raise £100,000 to bring doppel to life.
advantageSPRING - When Brexit began to dominate the news, we saw an opportunity to profile advantageSPRING CEO Natalie Reynolds and own the negotiation agenda.
HowTheLightGetsIn: Festival - HowTheLightGetsIn is the world’s largest philosophy and music festival. T/F/D were asked to provide strategy and support across a broader marketing, media partnership and PR project.
Pins Collective: Kickstarter Campaign - Crowdfunding for the world’s first digital pin Swedish start-up Pins Collective had a vision to create a world first: an expressive digital pin allowing users to create, share and wear images and animations via a connected smartphone. We provided multi-regional marketing and PR support for its 30 day Kickstarter campaign, aiming to raise $75,000 towards […]
The Growing Need to Drive Awareness of Sustainability in Tech Products - Even though there are major global brands like Adidas and Coca-Cola in the global top ten most sustainable corporations, there aren’t any consumer electronics brands like Apple or Samsung. They don’t even make it into the top 50 list.
PupPod – Crowdfunding - One of the more recent campaigns we undertook was with US startup PupPod - brand new pet tech. We caught up with Erick Eidus, CEO & Co-Founder to discuss his thoughts on the crowdfunding project.
ActionAid: Winter Comedy Gala - We worked with ActionAid UK to create a hilariously successful night of fundraising.
Wileyfox: Product Launch - Playful new European online only mobile brand Wileyfox launched in August 2015 with two handsets (Swift and Storm), aiming to disrupt the mobile market. With just eight weeks until launch, T/F/D was selected as the lead PR agency across Europe.
Dolly Clew – Photography - With the launch of TFD, we were after photography that captured not just our face in a flattering light, but also our spirit and who we are: a company that innovates and isn’t scared to show our true colours. “TFD needed new headshots for their new website, but wanted them to fit in with the brand, […]
Social Media Week - Did you miss Social Media Week LDN this year? I was lucky enough to be let loose in London to attend several of their events, so here’s an overview on what I enjoyed.
Email Marketing Campaigns: Best Practice - Recently at T/F/D we have been talking about email marketing. What works? What doesn't? How can email marketing be used effectively?
doppel – Wearable tech crowdfunding campaign - T/F/D recently worked with Team Turquoise on a notable and very successful crowdfunding campaign for their empathic wearable doppel. We caught up with Jack Hooper, the team's mechanical engineer, for a recap of the project.
Welcome to TFD! - We are very pleased to announce the official launch of TFD today and are excited to continue working with innovative people across industries
Toyas O’Mara – Design - Nick Toyas and Jason O'Mara founded Toyas O'Mara ten years ago in Farringdon. They design messages to help brands communicate creative stories that are most relevant to their audience, resulting in fearless campaigns, regardless of industry or product
Dr Terry: Rebrand - Dr Terry has been a cosmetic doctor for over 11 years and prides herself on not only helping her clients look good but also feel good too
The Death of Demographics - For decades, advertisers have used demographic segments – age, gender, income bracket, relationship status and more – to better predict how we behave and what we'll buy.
Dr Terry – Rebrand - Dr Terry is known for her modern and dynamic thinking that inspires her patients to be their best self and her philosophy is reflected across the Clinic. The Dr Terry Clinic is located in Mayfair and offers a wide range of integrative and cosmetic treatments providing the best care and standard to patients.
Bridge The Gap: Community Festival - Bringing together Camden’s residents to promote community harmony A project led by Camden Mayor Lazzaro Pietragnoli (2014-2015), Bridge the Gap aimed to break down common barriers between the boroughs residents, such as race and religion. We were brought on board to manage a one-day festival to celebrate Camden’s diversity. Think: […]